
In March 2007, I founded our company PRIMO - BIO, to use my professional experiences in the European IVD environment to help our customers with an emphasis on following key objectives. Interested...fill in the feedback form below.
A GIVEN
The "In Vitro Diagnostic World" is constantly challenged with the introduction of New Technologies and Molecular Based Testing
- This is the reason why important multi-nationals are extending their product-portfolio through mergers, buy-outs and/or contractual arrangments.
- This is the reason why companies from Eastern Europe and Asia are trying to enter the European and North-American market.
A NEED
.... important questions YOU might have and on which PRIMO - BIO has the answer are:
- Do WE, as a Company, understand the Respective Market-places?
- How do WE enter this Market? Directly or through Distributors or Agents?
- If direct: Do We have the right, well-trained Employees to take a substantial part of the Market?
- If Indirect: Who is a Good Distributor or Agent that will do the work and are they sufficiently Trained on Market- and Product understanding?
- Are OUR Products sufficiently Validated to be accepted in the different Markets and what are the Validation Criteria?
- Who are OUR Real Competitors and how do They approach this Market?
- What are the Reimbursement Requierments and how can WE get it fast?
- Who are the Key- Opinion Leaders (KOL) to talk too and what are the most Important Events WE need to participate in?
- What kind of Promotion works best for US in the multi-cultural and multi-lingual European Marketplace?
- How do WE organise Technical Support and Maintenance?
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